• M.S. Hershey Foundation

    Hamilton Gregory’s work for the Hershey Foundation and its divisions — Hershey Gardens and Hershey Museum — included an annual report along with event signage, point-of-sale materials, brochures, a quarterly newsletter, ads, ongoing coupon offers and more.

  • Glatfelter

    Targeting envelope converters, this direct-mail package produced for Glatfelter was an effective way to get paper samples into the hands of printers. The "Appeal" logo was designed to introduce a new brand of envelope paper.

  • Simon Lever LLP

    The persuasive strength of a client testimonial is evident in these ads, three in a series that Hamilton Gregory developed for Simon Lever, an accounting and business advisory firm. Clients, from their perspective and in their voice, communicate messages of trust, reliability, relationships and performance — positive values for any marketer. Original, on-site photography featuring client principals lends a distinctive "personality" to each ad.

  • EDC of Lancaster County

    Hamilton Gregory has created a number of effective marketing resources for the not-for-profit Economic Development Company of Lancaster County to support its efforts of branding the county as a strategically viable place in which to do business. Resources include a quarterly member newsletter, EDC annual report, and a wide range of other communication materials.

  • CNH — New Holland North America

    A manufacturer-to-farmer direct-mail campaign for New Holland's roll-belt balers that transforms commonplace offers of free literature, a video and a clock premium into compelling incentives through a retro design theme.

  • Central Penn Business Journal

    A series of b/w ads for Central Penn Business Journal, promoting the timeliness and news value of the publication's free daily e-mail news update called "Business Journal Daily."

  • EHD — Engle Hambright & Davies

    Under the Hamilton Gregory-created theme, “Manage Risk, Maximize Performance,” a wide range of marketing-support materials were created for insurance agency EHD, including a new logo, a corporate capabilities portfolio with service-specific inserts, website and an ad campaign targeting key market segments.

  • Penn National Insurance

    Challenged with developing a different way to communicate the ubiquitous sales pitch from insurance carriers that combining multiple policies at one company can save customers money, Hamilton Gregory created this series of co-op newspaper ads and postcards for our client's agents. By interpreting the sales proposition — "home and auto together saves you money" — both visually and literally, we created a compelling and campaignable series of images that is building awareness and generating leads for Penn National Insurance agents.

  • Horst Construction

    Brand advertising, a trade-show display, and point-of-contact materials are just a few of the strategic materials developed by Hamilton Gregory for Horst Construction, one of the largest construction managers and general contractors in the mid-Atlantic region and a division of Lancaster, PA-based Horst Group.

  • Barley Autumn House

    Taking the promise of "Experience in assisted living" and "hands on" management provided by the Barley family, Hamilton Gregory applied it, along with a cohesive design, to newspaper ads, pocket folder, website and a capabilities brochure. Redesigned logos distinguish two facilities while conveying the established Barley Autumn House brand.

  • Lebanon Valley College

    A multi-tiered communications program was developed by Hamilton Gregory to support Lebanon Valley College’s MBA program and to help launch the school’s new Master of Science Education curriculum. Among the program’s array of materials were print ads, outdoor, direct mail, newsletters, course syllabus, airport signage and more.

  • Danaher Tool Group

    An OEM of automotive hand tools distributed under several brand names including GearWrench® and Allen®, Danaher has turned to Hamilton Gregory to develop numerous trade-communication materials. Shown here are 4' trade-show posters and B2B print ads for the GearWrench line of ratchets and pry bars. A consistent look and message for product lines within tool brands is a Danaher imperative.

  • Benjamin Roberts, Ltd.

    Consistency of message is central to a new branding campaign created by Hamilton Gregory for commercial furniture retailer Benjamin Roberts Ltd. All communications elements — from a new capabilities brochure, website to graphics for delivery trucks — carry the recently created logo, positioning statement and color palette.

  • CNH — New Holland North America

    New Holland Agriculture formed a partnership in 2012 with Growth Energy, a firm that represents the producers and supporters of ethanol, to promote the economic benefits of “American Ethanol” and productivity advantages of New Holland tractors and combines. To support the Growth Energy initiative, Hamilton Gregory produced a wide range of sales collateral targeted at farmers, New Holland dealers and ethanol-plant operators throughout the Midwest.

  • Luthercare

    Referred to by Luthercare as a “case statement,” this comprehensive brochure and folder — which won a Bronze Award in the 21st Annual National Mature Media Awards competition — was conceived to perform two competing tasks: introduce a new community outreach program to seniors (Luthercare at Home) and raise funds for a new Towne Center. Designed and written by Hamilton Gregory, the brochure, along with a logo and letterhead design, was in support of Luthercare's “Campaign for A Bright Future.” Serving Lancaster and Lebanon Counties, Luthercare offers independent living, personal care and skilled nursing on campuses in Lititz, Columbia and Lebanon.

  • Math-U-See®

    Math-U-See®, part of Demme Learning and a leader in homeschool learning curricula, turned to Hamilton Gregory to create a new branding look and product messaging, beginning with an all-new trade show display and banners. The display materials had to be flexible enough to accommodate several booth sizes and be easy to transport and set up.

  • Mosquito Magnet®

    Hamilton Gregory developed a series of communication materials for the launch of Woodstream’s Mosquito Magnet® Commander trap, the industry's first wireless-enabled mosquito trap. Materials included video, print and web ads, a landing page, and a welcome packet for new customers.

  • New Holland Country

    “New Holland Country” is the theme of New Holland Agriculture’s 2013 promotional effort to regain market share in the farm toy and licensed merchandise arena. In addition to creating the program logo, Hamilton Gregory designed and wrote the standards guide for prospective licensees and also designed supporting retail-level elements, including toy packaging, hang tags and a flyer template. All creative assets are available on DVD (and eventually online) for new licensees to ensure consistent and branded usage.

  • Conestoga Log Cabins and Homes

    Hamilton Gregory developed a new logo and positioning line for this Lebanon, PA, log-cabin manufacturer, and also designed an integrated collateral system and a series of print ads, all of which reflect the revitalized Conestoga brand.

  • Clark Filter

    Hamilton Gregory redesigned the sales literature, which featured new product photography, for Clark Filter. Collateral included a series of product-specific flyers and two six-page brochures for Clark’s nanofiber filters serving industry and rail locomotive builders.

  • HDI

    HDI, a designer and manufacturer of high-end railing systems, commissioned Hamilton Gregory to create a complete literature system to target its key architectural market.

  • EDC 50th

    Hamilton Gregory created a logo, invitation, program booklet, wine label, newspaper ad and more for EDC of Lancaster County’s 50th anniversary celebration in 2010. The event was held at the Lancaster County Convention Center.

  • EHD

    Turning a negative word into a positive benefit: The latest advertising campaign for insurance agency and long-time client EHD positions the company as a deeply knowledgeable resource that can eliminate or mitigate a business’s loss experience and save it money on insurance, risk-management and employee benefit costs. The Hamilton Gregory-created theme, “Manage Risk, Maximize Performance,” helps to support EHD’s selling proposition.

  • Penn National Insurance

    With the goal of communicating how Penn National Insurance and its profitable product lines fit prospective agents like a glove, Hamilton Gregory created this dimensional box mailing, complete with a FootJoy® golf glove, agent testimonial flyer, cover letter and reply card. Recipients were encouraged to “get their hands on the right-size glove,” if the mailed glove didn’t fit, further reinforcing the message of Penn National as a responsive, agent-centric insurance carrier.

  • Lutheran Church of the Good Shepherd

    The importance of “Welcoming All” is the communication cornerstone of a new website developed for Lutheran Church of the Good Shepherd. The responsive site features the Lancaster-based church’s many ministries and events as well as a calendar, monthly newsletter and portal for giving.

  • New Holland Country

    True Blue Santa delivered more than just Christmas presents this past holiday season; he promoted New Holland’s “True Blue” consumer merchandise in point-of-sale tools (shown here) at company dealerships and via email marketing for the online New Holland Country Store. Hamilton Gregory created the True Blue Santa character by color converting and augmenting stock photos of a traditional Santa. “True Blue” is a visual link to the brand color and nickname of New Holland’s predominant farm equipment line sold in North America.

  • New Holland Country

    Yum! That’s the response Hamilton Gregory received from client New Holland Agriculture for product naming and package design for its new bottled salsas and hot sauces. Marketed under the New Holland Country Kitchen brand – YOUR KIND OF TASTE. YOUR KIND OF COUNTRY. – the spicy condiments are currently available to New Holland dealers for sale to their top customers, but overwhelming positive feedback to the food products has spurred discussion about broader distribution to consumers in 2017 on the online New Holland Country Store. New Holland Country is the merchandising arm of the farm-equipment manufacturer.

  • New Holland Agriculture

    For the third consecutive year, Hamilton Gregory teamed with client New Holland and a large national exhibit house to create and update the farm-equipment makers’ display and promotional materials for the 2016 North American fall farm show season. Show items featured in the company’s expansive booth, which traveled to several shows on the circuit, include tent scrims, truss banners, kiosk panels, tractor and equipment show signs, and on-site directional signage.

  • Lancaster Science Factory

    For the Lancaster Science Factory – a hands-on, interactive technology and science center geared for kids through middle school – the branding challenge was to introduce the idea that “science is fun” without losing sight of the Factory’s STEM focus. Hamilton Gregory responded with a new positioning line for the marketing initiative – “Lots of fun to think about” – and rolled out new messaging and graphics in billboards, print and digital ads, venue banners and posters, life-size standing cut-outs of famous scientists, and a redesign of the Factory’s exhibit signage.

  • Trout, Ebersole & Groff

    A rotating outdoor teaser campaign, supported by direct-mail postcards, digital ads and a web landing page, helped to increase awareness of the 2-year-old Mechanicsburg, PA office of Trout, Ebersole & Groff CPAs. The office’s accounting and advisory experience, as measured by the tenure of its staff, served as the campaign’s central message proposition in the line, “2 Going On 90.” To stimulate response, the campaign also featured a contest to win a two-night stay – plus a $90 gift card – at a regional hotel and resort.

  • Campbell Chain

    Hamilton Gregory was approached by Apex Tool Group to help redesign and rebrand one its many tool companies, Campbell Chain. The task included reinforcing the messages of American-made strength with a new positioning line — “100% American Strong from Chain to Hook” — and supporting it with new photography and photoshop work, as illustrated in this brochure and distributor wall chart.

  • Acuity Advisors and CPAs

    Integrated into web, B-to-B advertising, direct mail (agri-business postcards show above) and sales collateral, the new branding program positions Acuity Advisors and CPAs as a firm that “sees opportunity” and brings it into sharp focus for clients. Creative execution retains the connectedness to ideas of vision, clarity and focus—terms prevalent in past Acuity marketing—while doing so in a fresh way. “See opportunity more clearly” messaging served as the theme for Acuity’s 2015 business seminar, hwich was supported by promotional tools also created by Hamilton Gregory.

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